Dove - Logo & Branding - Guaranteed Design

Dove-
Peace App

Category Branding
Client Dove Unity App
Start Date 23 May 2023
Handover 05 July 2023

Build, streamline and evolve together with solution

Dove is a peace app that connects people from different backgrounds and cultures in a safe and respectful environment. The app logo design reflects the app's mission and values, as well as the specific contexts of Ukraine and Palestine, two regions that have experienced conflict and violence. The logo features a blue and yellow color scheme for the Ukraine version, representing the colors of the Ukrainian flag and symbolizing unity and harmony. The logo also features a pale blue and green color scheme for the Palestine version, representing the colors of the Palestinian flag and symbolizing hope and resilience. The logo uses a bold font to emphasize the app's name and to convey a sense of confidence and strength. The logo also incorporates a stylized dove.

+ The logo design reflects the app's mission to promote dialogue, understanding and harmony among different groups
+ The font is bold and modern, conveying confidence and clarity
+ The logo design features a dove symbol in blue and yellow, the colors of Ukraine and Palestine
+ Dove is a peace app that connects people across borders and cultures

Visual and typography hierarchy

A universal symbol of peace, that flies above the app's name and creates a dynamic and elegant shape. The dove also suggests movement and communication, two key aspects of the app's functionality. The logo design is intended to appeal to the app's target audience, which is young people who are interested in learning about different perspectives and cultures, and who want to contribute to peacebuilding and dialogue. The logo design is created by Guaranteed Design, a professional design company that specializes in creating logos for social impact projects.